PULZE 2.0 HEATED TOBACCO DEVICE
Imperial Brands has launched the first all-new upgrade of its Pulze heated tobacco device, as it continues to innovate to create more compelling, potentially reduced harm products. Pulze 2.0 offers new levels of convenience with a compact all-in-one design and 25 or more sessions from a single charge.
Heated tobacco devices such as Pulze release nicotine and tobacco aromas without burning and producing smoke. This means that aerosols produced by Pulze contain substantially lower levels of harmful chemicals than those found in cigarette smoke, research shows.
Pulze 2.0 is being launched initially in four markets—Italy, Poland, the Czech Republic Greece and uae—and will be rolled out more widely across Imperial’s heated tobacco footprint in Europe during the remainder of 2023.
Heated tobacco forms part of Imperial’s multi-category approach to building a strong, focused next generation products business. The company has also recently unveiled major product innovations in vape, with the new Blu 2.0 and Blu bar devices, and modern oral with nine new varieties of its fast-growing Zone X brand.
Midnight Mocha, Rich Copper, Deep Teal Morski